WP Fusion

WP Fusion is a tool that integrates WordPress with over 100 plugins and the leading Customer Relationship Management (CRM) systems and marketing automation systems.

It allows users to leverage the tools they already use more effectively by connecting WordPress sites to various CRM platforms, enabling a wide range of marketing automation and customer management capabilities directly within WordPress.

WP Fusion supports a broad array of CRMs and aims to facilitate tasks without the need for a developer, making it easier to manage user data, automate marketing efforts, and enhance the overall functionality of WordPress sites in relation to customer relationship and marketing automation tasks​

WP Fusion offers a range of key features designed to enhance the integration between WordPress websites and various CRM and marketing automation platforms.

These features include:

1. Contact Management: WP Fusion enables the synchronization of user data between your WordPress site and your CRM. When users register, update their profiles, or perform actions on your site, their information can be automatically updated in your CRM.
2. Access Control: You can restrict access to specific pages, posts, or custom post types based on tags in your CRM. This allows for personalized user experiences and content access based on user behavior or subscription level.
3. Dynamic Content: WP Fusion allows for the display of dynamic content based on CRM tags. This means you can show or hide content on your site depending on the user's tags, creating a more customized user experience.
4. E-commerce Integration: It integrates with popular WordPress e-commerce solutions, such as WooCommerce, to track purchases and customer behavior. This data can then be used in your CRM to segment customers, personalize follow-ups, and drive sales.
5. Event Tracking: WP Fusion tracks user interactions on your site, such as form submissions, course completions, or membership signups, and sends this data to your CRM. This allows for detailed tracking of user engagement and the ability to trigger automated workflows in your CRM.
6. Marketing Automation: By leveraging the integration with your CRM, WP Fusion enables you to create automated marketing campaigns based on user actions on your WordPress site. This can include email follow-ups, tagging for segmentation, or triggering specific CRM workflows.
7. Custom Fields: WP Fusion supports the synchronization of custom fields between WordPress and your CRM, allowing for detailed user profiles and the ability to leverage this data for personalized marketing and user experiences.
8. Membership and LMS Integration: It works seamlessly with membership plugins and Learning Management Systems (LMS) to manage access to courses and content based on CRM tags, enhancing the capabilities of membership sites and online courses.

These features make WP Fusion a powerful tool for businesses and website owners looking to integrate their WordPress sites more deeply with their CRM and marketing automation tools, enabling a wide range of personalized marketing and user management capabilities.